Media kit
HerCoastline
Slow travel, hidden places, and life lived close to the water — from the Finnish archipelago to the world.
Slow travel
Finnish Archipelago
Hidden Local Gems
UGC Creator
About
Where the road ends and the real journey begins
HerCoastline is a slow travel account rooted in the Finnish archipelago — a hyper-specific, deeply personal window into one of the world's most unspoiled coastal landscapes. The content is built around a single belief: the best places are the ones that don't make it onto any list. Hidden harbors, quiet islands, local food, and life lived at the pace of the sea.
The audience is educated, curious, and travel-ready — people who want to experience places as a local, not as a tourist. This creates a highly intentional, high-trust community that acts on recommendations.
By the numbers
Small account. Outsized reach.
Numbers from the last 30 days (May 2026).
46,600
Accounts Reached
+733.8% growth
4850
Interactions
132% of follower base
3141
Followers
+243 this month
78.9%
Non-follower views
Discovery reach
87%
Reel interactions
Video-first content
2.4 M
views
Proven viral potential
Two organic reels have broken through algorithmically — one reaching 2,449,100 views with 1,589,149 unique accounts reached, generating 2,028 new followers from a single post. The second reached 398,489 views with 2,400 saves and 847 profile visits. This is the power of niche content done right.
Audience
The people who trust this account
An audience of travel-minded women aged 25–44, predominantly English-speaking, with a strong concentration in the US and UK — the exact demographic most sought after by boutique travel and lifestyle brands.
Age Distribution
25–34 - 34.0%
35–44 - 34.5%
45–54 - 13.7%
55–64 - 8.2%
18–24 - 4.9%
68.5% aged 25–44
Gender
Women - 78%
Men - 22%
Top countries
United States - 22.5%
Finland - 19.2%
UK - 10.7%
Germany - 5.3%
Sweden - 5.1%
Why this audience matters for your brand: Women aged 25–44 in English-speaking markets are the primary decision-makers for leisure travel bookings. Combined with a strong Finnish base and growing reach across Scandinavia and Germany, this audience represents the ideal traveler for boutique Finnish hospitality, outdoor experiences, and slow tourism offerings.
Collaboration
How we can work together
I create content that feels like a recommendation from a trusted friend — never like an ad. All collaborations are selective, authentic, and tailored to places and experiences that genuinely fit the HerCoastline world. I'm open to partnerships in exchange for complimentary stays, dining, or experiences.
What to expect
Content built to last
Every piece of HerCoastline content is created with the intention of being genuinely useful — the kind of video someone watches twice and saves for their next trip.
Cinematic, place-first visuals
Content that makes a place look the way it actually feels — not staged, not filtered into unreality. Shot to travel well on Instagram and beyond.
Authentic English storytelling
Captions and voiceovers written to connect with the international travel community. Content that reaches Helsinki and New York in the same post.
High save + share rates
Travel saves = future bookings. High save rates across posts indicate that viewers are actively planning to return — a direct pipeline for your business.
Organic, non-promotional tone
No scripted talking-head ads. Every collaboration is woven into the natural narrative of the account so it reaches and resonates rather than interrupts.
Let's connect
Ready to collaborate?
I'd love to hear about your property, experience, or product. Reach out and let's find the right way to tell your story through the HerCoastline lens.